Marketability News

Denise, Bupa Sutherland Retirement Village
  • All
  • Industry
  • Research
  • Sales

When should you start marketing off-the-plan developments?

Going to market with a retirement living development needs to be done thoughtfully but there are a few guidelines that can help you get it …

Read More »

4 baby boomer trends you need to know

Having an understanding of what baby boomers are now looking for can help you maximise sales, writes sales director Alison Abel. The retirement living sector …

Read More »

The Power of Partnerships

If you want to go fast, go alone. If you want to go far, go together.’ This proverb sums up the power of partnerships – …

Read More »

Missing in action: your customer.
Here’s how to find them.

If you don’t take time to truly understand what your customers want, it’ll cost you later. Customer research is an often-forgotten step that pays off …

Read More »

Sales success is a long game.
Here are our top tips.

The retirement-living industry is unlike any other, and your sales strategy needs to reflect that. As sales partner Karen Mattingley shares, consistency is the most …

Read More »

It all starts with research

We are passionate about wanting the customer voice reflected in every step of your project development – from project spark to thriving community. Our clients know that market & competitor reports are fundamental in understanding the current status quo in the market. There is however, a growing appreciation that customer co-creation research is the magical ingredient in setting their project apart and moving a development.

Read More »
Scroll to Top