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Marketability March Study Tour – flying high with some of Australia highest integrated senior living communities

Late March, Marketability hosted some of its clients on a study tour, visiting some of Australia’s highest and most impressive integrated senior living communities. In Adelaide, our team received an exclusive peek at the magnificent 20 storey U City Tower, blending residential, retirement, commercial and social and affordable uses all in a sustainable and vibrant community. Later that day, we were impressed with integration of the retirement

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Priority projects in excess of $2 billion in the pipeline for Sydney

How are you reading the mood of the industry?  The latest macro-economic news is showing cost of living pressures, rising unemployment, slowing household prices, rising construction costs, the difficulty in finding and keeping good staff, falling consumer sentiment, amongst many other factors, are placing a rather pessimistic view on the future of our industry. Certainly, that was the sentiment

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The Power of Partnerships

If you want to go fast, go alone. If you want to go far, go together.’ This proverb sums up the power of partnerships – something that’s been integral to our success. In this episode of Marketability Conversations, we speak with BaptistCare about how our decade-long partnership with the organisation has fostered growth and opportunities.

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Missing in action: your customer.
Here’s how to find them.

If you don’t take time to truly understand what your customers want, it’ll cost you later. Customer research is an often-forgotten step that pays off in lucrative ways, writes insights and advisory partner Barbara Jones. If you’re familiar with what happened when Coca-Cola changed its formula in the 1980s – causing a massive customer exodus

Missing in action: your customer.
Here’s how to find them.
Read More »

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