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Missing in action: your customer.
Here’s how to find them.

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If you don’t take time to truly understand what your customers want, it’ll cost you later. Customer research is an often-forgotten step that pays off in lucrative ways, writes insights and advisory partner Barbara Jones. If you’re familiar with what happened when Coca-Cola changed its formula in the 1980s – causing a massive customer exodus …

Missing in action: your customer.
Here’s how to find them. Read More »

Sales success is a long game.
Here are our top tips.

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The retirement-living industry is unlike any other, and your sales strategy needs to reflect that. As sales director Karen Mattingley shares, consistency is the most important factor in getting more customers to deposit on apartments. When an athlete wins an Olympic gold medal, it’s their performance in the final that everyone celebrates. We tend to …

Sales success is a long game.
Here are our top tips. Read More »

It all starts with research

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We are passionate about wanting the customer voice reflected in every step of your project development – from project spark to thriving community. Our clients know that market & competitor reports are fundamental in understanding the current status quo in the market. There is however, a growing appreciation that customer co-creation research is the magical ingredient in setting their project apart and moving a development.

Hottest month since 1999

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We have not seen conditions this strong since we started the business in 1999. Read about our take on why this season may be the perfect platform for retirement living operators.

Housing prices – from bust to boom?

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It was less than 6 months ago, in the depths of winter and during a global pandemic, that many property experts were predicting housing busts with price falls of up to 30%. Now in 2021, many of these experts are predicting housing prices will start to boom. Is this boom believable and what does it means for retirees considering retirement living?

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