Going to market with a retirement living development needs to be done thoughtfully but there are a few guidelines that can help you get it right, writes marketing manager Samantha Erickson. If marketing were a cake, I could give you a recipe I’d have perfected over the years that would guarantee sure-to-rise deliciousness every single …
When should you start marketing off-the-plan developments? Read More »
Having an understanding of what baby boomers are now looking for can help you maximise sales, writes sales director Alison Abel. The retirement living sector is a fast-moving one, so if you want to sell effectively you need to be paying close attention to changes in what your demographic wants, expects and how they behave. …
If you want to go fast, go alone. If you want to go far, go together.’ This proverb sums up the power of partnerships – something that’s been integral to our success. In this episode of Marketability Conversations, we speak with BaptistCare about how our decade-long partnership with the organisation has fostered growth and opportunities. …
If you don’t take time to truly understand what your customers want, it’ll cost you later. Customer research is an often-forgotten step that pays off in lucrative ways, writes insights and advisory partner Barbara Jones. If you’re familiar with what happened when Coca-Cola changed its formula in the 1980s – causing a massive customer exodus …
Missing in action: your customer.
Here’s how to find them. Read More »
The retirement-living industry is unlike any other, and your sales strategy needs to reflect that. As sales partner Karen Mattingley shares, consistency is the most important factor in getting more customers to deposit on apartments. When an athlete wins an Olympic gold medal, it’s their performance in the final that everyone celebrates. We tend to …
Sales success is a long game.
Here are our top tips. Read More »
We are passionate about wanting the customer voice reflected in every step of your project development – from project spark to thriving community. Our clients know that market & competitor reports are fundamental in understanding the current status quo in the market. There is however, a growing appreciation that customer co-creation research is the magical ingredient in setting their project apart and moving a development.
We have not seen conditions this strong since we started the business in 1999. Read about our take on why this season may be the perfect platform for retirement living operators.
It was less than 6 months ago, in the depths of winter and during a global pandemic, that many property experts were predicting housing busts with price falls of up to 30%. Now in 2021, many of these experts are predicting housing prices will start to boom. Is this boom believable and what does it means for retirees considering retirement living?
