ABH
client
Ashfield Baptist Homes
Location
Ashfield
, NSW
PROJECT DESCRIPTION
RESEARCH | CUSTOMER RESEARCH AND INSIGHTS WITH LOCAL PROSPECTS TO UNDERSTAND PERCEPTIONS ABOUT RETIREMENT LIVING, ASSESS PRICING EXPECTATIONS, BRAND POSITIONING AND MORE
PROJECT VALUE
Confidential
Confidential
RESEARCH & INSIGHTS
• Provided insights on location attractors & triggers
• Identified key community facilities & services
PRICING
• Identified preferred price points and financial models
• Highlighted apartment preferences
Positioning
• Recommended the key positioning territory
• Suggested the development's brand name
100%
SOLD
IN STAGE 2
13 sold in the first week of release
90% sold by construction completion
75% settled within
8 weeks of completion
2500+
LEADS
OVERALL
over 2500+ leads
generated for what was
considered a difficult to sell development
75%
SOLD
IN STAGE 3
25% sold in the first 2 weeks
23 from 25 appointments
converted from the VIP launch
65 units (75% sold) in the first