ABH

client
Ashfield Baptist Homes
Location
Ashfield
, NSW
PROJECT DESCRIPTION
RESEARCH | CUSTOMER RESEARCH AND INSIGHTS WITH LOCAL PROSPECTS TO UNDERSTAND PERCEPTIONS ABOUT RETIREMENT LIVING, ASSESS PRICING EXPECTATIONS, BRAND POSITIONING AND MORE
PROJECT VALUE
Confidential
RESEARCH & INSIGHTS

• Provided insights on location attractors & triggers

• Identified key community facilities & services

PRICING

• Identified preferred price points and financial models

• Highlighted apartment preferences

Positioning

• Recommended the key positioning territory

• Suggested the development's brand name

THE GRACEWOOD
, Kellyville
Baptistcare
YARRA ROSSA
, Red Hill
BaptistCare
BUPA SUTHERLAND
BUPA
THE HENLEY
, Southport
The Henley on Broadwater

100%
SOLD

IN STAGE 2

13 sold in the first week of release

90% sold by construction completion 

75% settled within
8 weeks of completion

2500+
LEADS

OVERALL

over 2500+ leads
generated for what was
considered a difficult to sell development 

75%
SOLD

IN STAGE 3

25% sold in the first 2 weeks

23 from 25 appointments
converted from the VIP launch 

65 units (75% sold) in the first

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