BUPA SUTHERLAND

client
BUPA
Location
PROJECT DESCRIPTION
PROJECT SALES & MARKETING | Two multi-story independent living buildings comprising of 82 1, 2 and 3 bedroom apartments ranging from $595,000 to $1,205,000 with aged care on site.
PROJECT VALUE
$70M development
100% SOLD AND SETTLED

100% sold out 12 months ahead of business case despite the Covid-19 pandemic

6% INCREASE IN GSR

Increased GSR from $71M at launch to $75M at completion

40% budget left

Sold out with 40% of the marketing budget remaining

THE GRACEWOOD
, Kellyville
Baptistcare
YARRA ROSSA
, Red Hill
BaptistCare
BUPA SUTHERLAND
BUPA
THE HENLEY
, Southport
The Henley on Broadwater

100%
SOLD

IN STAGE 2

13 sold in the first week of release

90% sold by construction completion 

75% settled within
8 weeks of completion

2500+
LEADS

OVERALL

over 2500+ leads
generated for what was
considered a difficult to sell development 

75%
SOLD

IN STAGE 3

25% sold in the first 2 weeks

23 from 25 appointments
converted from the VIP launch 

65 units (75% sold) in the first

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