BUPA SUTHERLAND
client
BUPA
Location
PROJECT DESCRIPTION
PROJECT SALES & MARKETING | Two multi-story independent living buildings comprising of 82 1, 2 and 3 bedroom apartments ranging from $595,000 to $1,205,000 with aged care on site.
PROJECT VALUE
$70M development
$70M development
Record launch events
Generated enough leads to hold 5 launch events after one marketing campaign
550+ leads
Generated in the first 4 weeks of public advertising
Record sales
$40M in sales within the first three months of opening
100%
SOLD
IN STAGE 2
13 sold in the first week of release
90% sold by construction completion
75% settled within
8 weeks of completion
2500+
LEADS
OVERALL
over 2500+ leads
generated for what was
considered a difficult to sell development
75%
SOLD
IN STAGE 3
25% sold in the first 2 weeks
23 from 25 appointments
converted from the VIP launch
65 units (75% sold) in the first