CALVARY

client
Calvary
Location
Caulfield
, VIC
PROJECT DESCRIPTION
Construction on Calvary's integrated Health & Retirement Precinct has commenced and we are providing research and advisory service to the project, which is expected to set a new benchmark for health & wellness services from a single site.
PROJECT VALUE
Confidential
Market & Competitive Assessment

• Target market profiling

• Deep dive competitive assessment

• Net equity and affordability analysis

Pricing

• Recommended lot mix pricing

• Indicative market yields for RV units and RAC beds

Positioning

• Recommended service provision

• Recommended positioning

THE GRACEWOOD
, Kellyville
Baptistcare
YARRA ROSSA
, Red Hill
BaptistCare
BUPA SUTHERLAND
BUPA
THE HENLEY
, Southport
The Henley on Broadwater

100%
SOLD

IN STAGE 2

13 sold in the first week of release

90% sold by construction completion 

75% settled within
8 weeks of completion

2500+
LEADS

OVERALL

over 2500+ leads
generated for what was
considered a difficult to sell development 

75%
SOLD

IN STAGE 3

25% sold in the first 2 weeks

23 from 25 appointments
converted from the VIP launch 

65 units (75% sold) in the first

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