CALVARY
client
Calvary
Location
Caulfield
, VIC
PROJECT DESCRIPTION
Construction on Calvary's integrated Health & Retirement Precinct has commenced and we are providing research and advisory service to the project, which is expected to set a new benchmark for health & wellness services from a single site.
PROJECT VALUE
Confidential
Confidential
Market & Competitive Assessment
• Target market profiling
• Deep dive competitive assessment
• Net equity and affordability analysis
Pricing
• Recommended lot mix pricing
• Indicative market yields for RV units and RAC beds
Positioning
• Recommended service provision
• Recommended positioning
100%
SOLD
IN STAGE 2
13 sold in the first week of release
90% sold by construction completion
75% settled within
8 weeks of completion
2500+
LEADS
OVERALL
over 2500+ leads
generated for what was
considered a difficult to sell development
75%
SOLD
IN STAGE 3
25% sold in the first 2 weeks
23 from 25 appointments
converted from the VIP launch
65 units (75% sold) in the first