MERRYLANDS
client
ANGLICARE
Location
MERRYLANDS
, NSW
PROJECT DESCRIPTION
Market & customer research to determine the market feasibility of a new integrated vertical village over 24 storeys with rooftop garden, aged care and retail services. We fine tuned designs, service proposition and financials prior to DA.
PROJECT VALUE
Confidential
Confidential
Market & Competitive Assessment
• Target market profiling
• Competitive assessment
• Net equity, affordability & supply and demand analysis
Customer research
• Master plan design and floor plan refinements
• Recommended lot mix pricing
• Indicative market yields for RV units and RAC beds
Service Provision & positioning
• Recommended service provision
• Recommended positioning
100%
SOLD
IN STAGE 2
13 sold in the first week of release
90% sold by construction completion
75% settled within
8 weeks of completion
2500+
LEADS
OVERALL
over 2500+ leads
generated for what was
considered a difficult to sell development
75%
SOLD
IN STAGE 3
25% sold in the first 2 weeks
23 from 25 appointments
converted from the VIP launch
65 units (75% sold) in the first