MERRYLANDS

client
ANGLICARE
Location
MERRYLANDS
, NSW
PROJECT DESCRIPTION
Market & customer research to determine the market feasibility of a new integrated vertical village over 24 storeys with rooftop garden, aged care and retail services. We fine tuned designs, service proposition and financials prior to DA.
PROJECT VALUE
Confidential
Market & Competitive Assessment

• Target market profiling

• Competitive assessment

• Net equity, affordability & supply and demand analysis

Customer research

• Master plan design and floor plan refinements

• Recommended lot mix pricing

• Indicative market yields for RV units and RAC beds

Service Provision & positioning

• Recommended service provision

• Recommended positioning

THE GRACEWOOD
, Kellyville
Baptistcare
YARRA ROSSA
, Red Hill
BaptistCare
BUPA SUTHERLAND
BUPA
THE HENLEY
, Southport
The Henley on Broadwater

100%
SOLD

IN STAGE 2

13 sold in the first week of release

90% sold by construction completion 

75% settled within
8 weeks of completion

2500+
LEADS

OVERALL

over 2500+ leads
generated for what was
considered a difficult to sell development 

75%
SOLD

IN STAGE 3

25% sold in the first 2 weeks

23 from 25 appointments
converted from the VIP launch 

65 units (75% sold) in the first

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