PLATINO

client
Platino Properties
Location
Northern Beaches
, NSW
PROJECT DESCRIPTION
RESEARCH | Customer insights research for an over-55's development, conducted in a post-COVID environment using innovative online co-creation tools.
PROJECT VALUE
Confidential
Masterplan feedback

• Determined the feedback on location

• Distilled the key triggers and barriers

• Feedback on pricing and financial models

Target market

Fine-tuned the key target segment most likely to be attracted to the propositions

Services and facilities

Confirmation of the key services and community facilities most attractive to the key target audience

PLATINO
, Northern Beaches
Platino Properties
YARRA ROSSA
, Red Hill
BaptistCare
BUPA SUTHERLAND
BUPA
THE GRACEWOOD
, Kellyville
Baptistcare

100%
SOLD

IN STAGE 2

13 sold in the first week of release

90% sold by construction completion 

75% settled within
8 weeks of completion

2500+
LEADS

OVERALL

over 2500+ leads
generated for what was
considered a difficult to sell development 

75%
SOLD

IN STAGE 3

25% sold in the first 2 weeks

23 from 25 appointments
converted from the VIP launch 

65 units (75% sold) in the first

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