PLATINO
client
Platino Properties
Location
Northern Beaches
, NSW
PROJECT DESCRIPTION
RESEARCH | Customer insights research for an over-55's development, conducted in a post-COVID environment using innovative online co-creation tools.
PROJECT VALUE
Confidential
Confidential
Masterplan feedback
• Determined the feedback on location
• Distilled the key triggers and barriers
• Feedback on pricing and financial models
Target market
Fine-tuned the key target segment most likely to be attracted to the propositions
Services and facilities
Confirmation of the key services and community facilities most attractive to the key target audience
100%
SOLD
IN STAGE 2
13 sold in the first week of release
90% sold by construction completion
75% settled within
8 weeks of completion
2500+
LEADS
OVERALL
over 2500+ leads
generated for what was
considered a difficult to sell development
75%
SOLD
IN STAGE 3
25% sold in the first 2 weeks
23 from 25 appointments
converted from the VIP launch
65 units (75% sold) in the first