ST BASILS

client
St Basil’s Homes
Location
RANDWICK
, NSW
PROJECT DESCRIPTION
RESEARCH, SALES & MARKETING| Multi-story independent living comprising of over 73 apartments and 113 bed aged care
PROJECT VALUE
$130M+ development
RECORD SELL OUT

100% of apartments deposited off plan within 7 weeks - a record sell out.

1 in 3 conversion

• Comprehensive VIP program

• Strong conversion with 1 in 3 converting from VIP

< 40% spend

Spent less than 40% of allocated marketing budget

THE GRACEWOOD
, Kellyville
Baptistcare
YARRA ROSSA
, Red Hill
BaptistCare
BUPA SUTHERLAND
BUPA
THE HENLEY
, Southport
The Henley on Broadwater

100%
SOLD

IN STAGE 2

13 sold in the first week of release

90% sold by construction completion 

75% settled within
8 weeks of completion

2500+
LEADS

OVERALL

over 2500+ leads
generated for what was
considered a difficult to sell development 

75%
SOLD

IN STAGE 3

25% sold in the first 2 weeks

23 from 25 appointments
converted from the VIP launch 

65 units (75% sold) in the first

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