ST BASILS
client
St Basil’s Homes
Location
RANDWICK
, NSW
PROJECT DESCRIPTION
RESEARCH, SALES & MARKETING| Multi-story independent living comprising
of over 73 apartments and 113 bed aged care
PROJECT VALUE
$130M+ development
$130M+ development
RECORD SELL OUT
100% of apartments deposited off plan within 7 weeks - a record sell out.
1 in 3 conversion
• Comprehensive VIP program
• Strong conversion with 1 in 3 converting from VIP
< 40% spend
Spent less than 40% of allocated marketing budget
100%
SOLD
IN STAGE 2
13 sold in the first week of release
90% sold by construction completion
75% settled within
8 weeks of completion
2500+
LEADS
OVERALL
over 2500+ leads
generated for what was
considered a difficult to sell development
75%
SOLD
IN STAGE 3
25% sold in the first 2 weeks
23 from 25 appointments
converted from the VIP launch
65 units (75% sold) in the first