THE GRACEWOOD

client
Baptistcare
Location
Kellyville
, NSW
PROJECT DESCRIPTION
PROJECT SALES & MARKETING | MULTI-STORY INDEPENDENT LIVING COMPRISING OF 231 APARTMENTS OVER 3 STAGES RANGING FROM $500,000 - $1,200,000 + 128 BED AGED CARE SERVICE ON-SITE
PROJECT VALUE
$200M+ development
100% SOLD AND SETTLED

100% of apartments sold and settled in the midst of Covid-19

7.5% INCREASE IN GSR

Increased GSR from $81M at launch to $87M at completion

3000+ LEADS

Ongoing sales & marketing partnership across 3 stages of development

THE GRACEWOOD
, Kellyville
Baptistcare
YARRA ROSSA
, Red Hill
BaptistCare
BUPA SUTHERLAND
BUPA
THE HENLEY
, Southport
The Henley on Broadwater

100%
SOLD

IN STAGE 2

13 sold in the first week of release

90% sold by construction completion 

75% settled within
8 weeks of completion

2500+
LEADS

OVERALL

over 2500+ leads
generated for what was
considered a difficult to sell development 

75%
SOLD

IN STAGE 3

25% sold in the first 2 weeks

23 from 25 appointments
converted from the VIP launch 

65 units (75% sold) in the first

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