THE HENLEY

client
The Henley on Broadwater
Location
Southport
, QLD
PROJECT DESCRIPTION
PROJECT SALES & MARKETING | HIGH RISE INDEPENDENT LIVING APARTMENTS WITH INTEGRATED CARE MODEL RANGING FROM $390,000 TO $1,700,000
PROJECT VALUE
$80M DEVELOPMENT
80 UNITS SOLD

80 UNITS SOLD

within 27 months

1,200 leads

OVER 1,200 LEAD GENERATED

over 24 months

Waitlist

6-12 MONTH WAITLIST FOR A 2 BEDROOM UNIT

THE GRACEWOOD
, Kellyville
Baptistcare
YARRA ROSSA
, Red Hill
BaptistCare
BUPA SUTHERLAND
BUPA
THE HENLEY
, Southport
The Henley on Broadwater

100%
SOLD

IN STAGE 2

13 sold in the first week of release

90% sold by construction completion 

75% settled within
8 weeks of completion

2500+
LEADS

OVERALL

over 2500+ leads
generated for what was
considered a difficult to sell development 

75%
SOLD

IN STAGE 3

25% sold in the first 2 weeks

23 from 25 appointments
converted from the VIP launch 

65 units (75% sold) in the first

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