THE HENLEY
client
The Henley on Broadwater
Location
Southport
, QLD
PROJECT DESCRIPTION
PROJECT SALES & MARKETING | HIGH RISE INDEPENDENT LIVING APARTMENTS WITH INTEGRATED CARE MODEL RANGING FROM $390,000 TO $1,700,000
PROJECT VALUE
$80M DEVELOPMENT
$80M DEVELOPMENT
80 UNITS SOLD
80 UNITS SOLD
within 27 months
1,200 leads
OVER 1,200 LEAD GENERATED
over 24 months
Waitlist
6-12 MONTH WAITLIST FOR A 2 BEDROOM UNIT
100%
SOLD
IN STAGE 2
13 sold in the first week of release
90% sold by construction completion
75% settled within
8 weeks of completion
2500+
LEADS
OVERALL
over 2500+ leads
generated for what was
considered a difficult to sell development
75%
SOLD
IN STAGE 3
25% sold in the first 2 weeks
23 from 25 appointments
converted from the VIP launch
65 units (75% sold) in the first