YARRA ROSSA

client
BaptistCare
Location
Red Hill
, ACT
PROJECT DESCRIPTION
100 independent living apartments across 5 low-rise precincts ranging from $495,000 to $1,050,000
PROJECT VALUE
$74M development
New brand

Developed a new brand, assets and collateral to support a premium product

Record launch
events

Launch events fully booked after one week of advertising

Display suite

Managed the total fit out of the display suite

YARRA ROSSA
, Red Hill
BaptistCare
BUPA SUTHERLAND
BUPA
THE GRACEWOOD
, Kellyville
Baptistcare
MACQUARIE LODGE
, Arncliffe
Salvation Army

100%
SOLD

IN STAGE 2

13 sold in the first week of release

90% sold by construction completion 

75% settled within
8 weeks of completion

2500+
LEADS

OVERALL

over 2500+ leads
generated for what was
considered a difficult to sell development 

75%
SOLD

IN STAGE 3

25% sold in the first 2 weeks

23 from 25 appointments
converted from the VIP launch 

65 units (75% sold) in the first

Scroll to Top