YARRA ROSSA
client
BaptistCare
Location
Red Hill
, ACT
PROJECT DESCRIPTION
100 independent living apartments across 5 low-rise precincts ranging from $495,000 to $1,050,000
PROJECT VALUE
$74M development
$74M development
New brand
Developed a new brand, assets and collateral to support a premium product
Record launch
events
Launch events fully booked after one week of advertising
Display suite
Managed the total fit out of the display suite
100%
SOLD
IN STAGE 2
13 sold in the first week of release
90% sold by construction completion
75% settled within
8 weeks of completion
2500+
LEADS
OVERALL
over 2500+ leads
generated for what was
considered a difficult to sell development
75%
SOLD
IN STAGE 3
25% sold in the first 2 weeks
23 from 25 appointments
converted from the VIP launch
65 units (75% sold) in the first