Missing in action: your customer.
Here’s how to find them.
If you don’t take time to truly understand what your customers want, it’ll cost you later. Customer research is an often-forgotten step that pays off in lucrative ways, writes insights and advisory partner Barbara Jones. If you’re familiar with what happened when Coca-Cola changed its formula in the 1980s – causing a massive customer exodus …
Missing in action: your customer.
Here’s how to find them. Read More »