Research

Missing in action: your customer.
Here’s how to find them.

If you don’t take time to truly understand what your customers want, it’ll cost you later. Customer research is an often-forgotten step that pays off in lucrative ways, writes insights and advisory partner Barbara Jones. If you’re familiar with what happened when Coca-Cola changed its formula in the 1980s – causing a massive customer exodus …

Missing in action: your customer.
Here’s how to find them.
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It all starts with research

We are passionate about wanting the customer voice reflected in every step of your project development – from project spark to thriving community. Our clients know that market & competitor reports are fundamental in understanding the current status quo in the market. There is however, a growing appreciation that customer co-creation research is the magical ingredient in setting their project apart and moving a development.

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