Research

What prospective residents are really telling us – and how the sector must respond. Through extensive research with prospective retirement village residents, a consistent set of motivations has emerged. These themes do more than inform marketing and communications planning – they offer a window into the evolving expectations of an ageing population that is redefining […]

We’re excited to introduce Pricing Opportunity Flags, a new beta feature now available within Marketability Tracker. This feature acts as an early signal, helping teams quickly identify where a deeper review of pricing may be warranted. Pricing Opportunity Flags analyse key metrics within the Tracker dataset to highlight where the data may suggest: Strong opportunity

In seniors living, the difference between a good decision and a costly one often comes down to the quality of the market insight behind it. At Marketability, our Market & Competitive Reports are not high-level. They are a rigorous, evidence-based deep dive into how a local market actually works – and what that means for

When Marketability first introduced Tracker, the idea was to give retirement living operators a much clearer picture of what was happening in their immediate market. The original Local Tracker offered something the industry had been missing: real-time competitive intelligence, updated monthly, and grounded in localised housing market performance. It quickly became an essential tool for

To date, we’ve priced more than $1 billion worth of retirement living stock – a reflection of both the scale and the trust the industry places in our methodology. At Marketability, pricing isn’t guesswork – it’s a disciplined process built on data, deep market knowledge, and years of experience in retirement living. Powered by Tracker

Some people wonder what they truly gain from a Market and Competitive Report. Is it just a stack of data, or does it provide something more valuable? The answer is clear: our report is a strategic tool designed to give you actionable insights, mitigate risks, and guide every critical decision in your retirement living development.

In the dynamic world of retirement living, it’s important to keep your ear to the ground. At Marketability, our research & advisory team have the pleasure of listening to hundreds of different salespeople every month. Today we share some of the interesting trends that we are hearing in those conversations; and how best as a